Monday, March 2, 2009

Heresy Blog has moved

We've moved the Heresy Blog from here to heresysnowboarding.com/blog.

We're using a different platform which I think is way radder. Go check it and start reading and educate yourself.

-tim

Thursday, February 19, 2009

Climate change is here, now. What will *you* do?

For some people, coming to grips with climate change, unless you live in a very sensitive area (like Australia, or in the Arctic circle), is difficult, particularly in regard of:
1. the immediacy of the problem
2. whether it's happening
3. what to do

I talk to a lot of snowboarders and skiers and young people in general, and there seems to be a lot of indifference to the problem. Why that is is beyond me, but it's something that needs addressing and is a strong focus for Heresy. After all, global warming means diminished (or no) snow seasons, and that to me is not acceptable.

In terms of what you can do, there's plenty, so I won't go into that, but rather address the first two points.

Despite some remaining scepticism, both from serial denialists and from objective scientists, a huge body of observational and measured evidence points to not just the presence of climate change, but an active effect on the Earth, now.

What does this mean? Basically we have gone from CC being a problem "in the future", to one affecting us right now.

Now many of our readers might switch off at some of the science, but we just wanted to pull a few extracts from an excellent article by the Very Excellent climateprogress.org. DO yourself a favour and read the article - it's not that long. Be informed.

This article talks about the problem that pro-GW/CC scientists face when convincing people of the merits of believing the evidence, and acting to mitigate the problem.

This is not fear-mongering, but it is frightening. Here we have emininent scientists reporting not just that GW is here, now, but it is a lot worse than originally thought.

We are now looking at temperature increases that will not just pose serious issues to low lying ski resorts (Australia, some in Europe), but start affecting more European and US resorts.

If you're not concerned about this, and/or not acting, I am asking you "why not".

Not long ago, most climate scientists stuck to the future tense when they talked about the impacts of global warming. Now, they are using the present tense — and using it more and more often. Now, they tell us the damages have arrived in the United States.

In other words, climate change isn’t just a problem for our kids anymore. It’s here and now and getting personal.

It continues:
They’ll also introduce information to update the 2007 Fourth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC), whose findings now are considered conservative and “wishy washy” by many in the science community, in light of more recent research and its more extreme conclusions. As Michael Lemonick reports in Yale Environment 360:

Since (2007), new reports have continued to pour in from all over the world, and climate modelers have continued to feed them into their supercomputers. And while a full accounting will have to wait for the next IPCC report, which is already being assembled (but which will not go to the printer until 2014), the news is not encouraging.


The new reports, many of them documented in an October 2008 paper by the World Wildlife Fund, include estimates that sea level rise may be triple what scientists projected just two years ago; that we should start preparing for an average atmospheric temperature rise of 4o C, twice the level the European Union defines as “dangerous”; that the Arctic Circle may be ice-free 20 years ahead of the most pessimistic IPCC projections; that carbon dioxide emissions are accelerating faster than expected; and that some of these adverse impacts already are locked and irreversible for the next 1,000 years.


From the article:
John Holmes, the Under-Secretary General for Humanitarian Affairs and Emergency Relief Coordinator, concluded:

Climate change is not some futuristic scenario, it’s happening today, and millions of people are already suffering the consequences.

And;
Back in 2005, the Yale School of Forestry and Environmental Studies convened scores of experts in Colorado to analyze the gap between what scientists were saying and what the public was willing to do. Dan Abbasi, then associate dean, wrote the conference report and this conclusion:

The problem of climate change is almost perfectly designed to test the limits of any modern society’s capacity for response — one might even call it the “perfect problem” for its uniquely daunting confluence of forces.


One of those daunting forces is the “psychological barriers that complicate apprehension and processing of the issue, due in part to its perceived remoteness in time and place”.

Four years later, climate change and its risks are remote no more. For example, a fresh report from the National Oceanic and Atmospheric Administration, currently in draft form and undergoing public review, concludes:

Climate-related changes already have been observed globally and in the United States. These include increases in air and water temperatures, reduced frost days, increased frequency and intensity of heavy downpours, a rise in sea level, and reduced snow cover, glaciers and sea ice… These changes are expected to increase and will impact human health, water supply, agriculture, coastal areas, and many other aspects of society and the natural environment.

Or consider this June 2008 report from the U.S. Climate Change Science Program:

Changes in extreme weather and climate events have significant impacts and are among the most serious challenges to society in coping with a changing climate. Many extremes and their associated impacts are now changing. For example, in recent decades most of North America has been experiencing more unusually hot days and nights, fewer unusually cold days and nights, and fewer frost days. Heavy downpours have become more frequent and intense. Droughts are becoming more severe in some regions, though there are no clear trends for North America as a whole. The power and frequency of Atlantic hurricanes have increased substantially in recent decades.


Now this is frightening reading. Check climateprogress's RSS feed out. They have some frightening information, which is well worth reading so you realise the import of this issue on your future lifestyle.

Saturday, February 14, 2009

Heresy Bushfire Fundraiser (+ Austria Launch)

Heresy had intended to hold our Austrian company launch + environmental fundraiser (for a local enviro cause) in Fiss on February 21st @ Dorfstadl, but the local crew, after seeing the horrible destruction as a result of the Victorian bushfires, asked that we make this a fundraiser for the RSPCA and Red Cross and we thought that was an amazing idea.

I am constantly amazed at our community; they take Heresy and it's ideals and add to it and help it be better and grow and truly make a difference. It is truly humbling.

If anyone you know is in the Fiss area around 20-22 Feb, please shoot them the Facebook event or send this post to them.

The flier is below. You are free to download it and distribute it. The photos are not ours but we have attributed credit on the flyer (sorry photogs, it's for a good cause).

The ongoing scenes from the affected communities are truly heartbreaking but the subsequent sense of grit and determination in those communities has made me proud to be part of not just humanity but especially proud to be Australian. Seeing the victims - some whom have lost daughters, sons, wives, husbands, parents - grieve publicly without shame, then grit their teeth, set their jaws, shoulders and backs firm with resolve to do what needs to be done, truly shows what being Australian and human is all about. Rising above adversity and pain to raise the sun on a better and brighter day. It is moments like this that for me despair is banished and hope springs eternal.

No-one is untouched by this and our hearts have broken as we have watched and felt your loss on the news, in the papers, on the net, or in person as our fellow volunteers, Army, police, SES, fire and ambulance crews have helped ease the burden. Know that we are all hoping and praying for your speedy recovery.

To all the international community, Australia thanks you for all your messages of heartfelt support.

If you can, your support is needed.

Thanks for reading.

Tim | Founder Heresy

Friday, February 13, 2009

Hope for Humankind

Here at Heresy we get a bit despairing at what we're doing to the Earth, and it's an easy trap to fall into - to push the bad points to try and convince people to help change things.

However, we've been seeing a lot of good news lately from one of our favourite sites - Ecogeek.org - and we thought we'd change our tack from being a bit despairing to one of hope.
The more time that passes, and the more stories I read, the more I become hopeful that humans will innovate their way out of potential destruction.

The first link is a story about a solar prject in California, a state that can be mind-boggingly progressive sometimes. I personally sometimes have a view of America being a country of gus guzzling consumption monsters, but paradoxically, they can do some amazing things. In California, when they make a decision to do something, boy do they do it.

This project will install 1.2GigaWatts (standard coal station: 500MW, that's 500 Million Watts) of solar power in California.

Amazing stuff.

The second story details a company installing an offshore wind power array off Scotland - 1GigW, scaling up to 3-5GW. That is a lot of renewable power. These wind turbines will be located on offshore oil rigs - a nice innovation; taking Big Oil's offshore rig engineering expertise and combining with a wind power company.

Awesome!

tim, heresy head worrier.

Wednesday, February 11, 2009

Meet our new Austria rep

Heresy has a new rep in Fiss, Austria. Her name is Jaye and she's from Australia. Here she is below. How happy does she look?! I just want to hug her or something.

Now, we really dig Jaye. She's super nice, she's SUPER can-do and she loves Heresy.

We met Jaye up at Falls Creek last year at our environmental fundraiser and what immediately struck me was how stoked she was on just being alive. Or at least serving us delicious Japanese food and Asahis. Maybe she just really believes in Japanese cuisine.

We were eating dinner at Oishii-Go!/Silverski (who were hosting the fundraiser) and she was just delightful and helpful and friendly. She mentioned she was heading over to Austria to work, and I immediately knew we needed to somehow involve her in Heresy.

So here we are. She's in Austria, and doing an awesome job. She's got everyone at her resort into Heresy and into our 3degrees initiative. She's getting the word spread and feedback is awesome.

Stay tuned for news on an upcoming fundraiser that we're hosting in Austria that Jaye's organising. I'm having to do nothing! She's pretty can-do.

If you need to contact Jaye to check out our boards, or for anything really, shoot us an email to hs | at | heresysnowboarding.com and we'll pass the email on.

I thought I'd interview Jaye but seeing as I haven't emailed her any questions, I thought I'd answer them for her. So none of the below is probably true. Well some probably is.

Tim: Hi Jaye, how're things over in AT going?
Jaye: Well, Tim, they're awesome. I'm having an awesome time. I'm not drinking much, which is good, and I'm working hard and REALLY ENJOYING IT. If it was any more fun working, I would probably explode.
T: Sounds rad. How're things with Heresy, and how rad is that Tim character?
J: Well, firstly, Tim is super-rad. Heresy is really awesome, I particularly like how they're all about the environment and sustainability and trying to save the planet. It's rad.
T: It is pretty can-do, you're right. So what is your favourite food?
J: What a boring question Tim, as IF anyone cares about that (it's Lindt chocolate).
T: WOW! How amazing, my favourite food is also Lindt chocolate. What a COINCIDENCE.
J: Sure, Tim, it's a coincidence.
T: So how do you see things panning out with Heresy?
J: Well this launch party/fundraiser we're doing is looking rad, really. Everyone is on board and I'm getting rad feedback on the brand, which is rad.
The product is great, but stop sending me thermals I have enough. Even though they are rad.
T: OK, I better stop sending more.
J: I'm pretty excited about it, and also ripping it up at Falls this year for Heresy. Because Falls is Heresy's home. I think your ethics and ideals really appeal to a core type of person who cares. And you obviously care about it, don't you?
T: You're right, I do care. I want there to be a snow season for my kids. Good on you for asking some good questions though Jaye.
J: Anyway, I have to go soon, your questions are pretty boring.
T: Ok, thanks for answering our questions.

Wow, Jaye just totally shut me down. She's tough!

- tim | heresy head ninja

Monday, February 9, 2009

Photos of 2009 Heresy boards including Banana.

I know these photos suck, but our main SLR lense got dropped and broken shooting St Jerome's Laneway Festival so we had to use a point and shoot (painful!).

Anyway, you can see a couple of samples we had shipped to us. I am super bummed my trip to Whistler in March isn't happening so I can test the banana, but we have Jaye our rep in Austria getting a batch too, so we can have some Euro rippers testing these for us.

Interestingly you can see below the camber menu from Rome, that was up at Boardistan.com. Our banana (a.k.a. "Smile")is in between the free and jib. Our aim is to loosen the board a tiny bit (which suits park/jibby type riding) but we can still get drive out of the standard camber (SC) as opposed to a reverse-mtn type full reverse camber (RC) to ensure control across the mountain. The edges are also tweaked a tiny bit, so stay tuned.



Shark/Amaze - sparkles from the metal flake we use. You can be super serious Grrrrr or a bit playful.


Heresy/Messy marking. Understated, subtle, clear.

We lined up a RC/smile on top of a SC Shark. You can see the RC made evident here.

Close-up of We Love This Earth (WLTE) aka "Trees".

Close up of WTLE base. The closeup takes away from the crispness somewhat, but once we add an iron/warm wax, it will be saturated and very bright.

Full length WTLE/Trees 153.

Top half Trees.

Bottom half Trees. We'll be adding some Heresy brand marking to the topsheet.

Trees/WTLE base.

Trees/WLTE base.

Shark/Amaze full length. Amazing!

Shark/Amaze base.

Closeup of Shark topsheet sparkles. Sparkly!!

Tuesday, January 20, 2009

2009 Boards - Shark Banana!

Did you know that sharks like bananas? That's right. Sharks. ADORE. Bananas. That's a shocking fact too, isn't it - I know you'll agree. Sharks. Like. Bananas. Scientists are still coming to grips with this revelation.

Yikes.

However, because we here at Heresy HQ came to grips with this fact years ago, it is also now totally incredible; because using ultra-secret Soviet technology, we have managed to couple a Shark's love of bananas with snowboards, to create THE MOST AMAZING snowboard experience*. (and THAT was a REALLY long sentence). What an amazing coincidence, you say? Why, not really.

Splicing shark-banana-love with a snowboard has long been one of our secret ambitions and now that we have succeeded, tweak times will ensue. We have taken our Shark/Amaze and made a Banana (reverse camber) board. All of which makes us at least as cool, if not COOLER, than the good folks at Mervin. Why?? Because our boards are manufactured in the USA, not "Manufactured near the US in Canada" which is clearly treasonous and I for one hope Obama will address this in his speech. Mervin - you're on notice. We are onto you and your nefarious ways.

There is however, one minor difference between ours and Mervin's boards. We have increased the tweak factor by 10% by doing some secret stuff to make it even jibbier and parkier which we know you will agree is Pretty Darn Enterprising of us. We also don't have Danny Kass riding for us, which could be a negative or positive depending if you're the marketing manager or finance director.

If you go here you can download the pdf which describes levels of amazingness that are heretofore (...come on!) unknown.

In other news:
- we will have a "We Love the Earth"-type tshirt up soon. Except I promise it will be Very Cool.
- Obama's speech WILL be Amazing


-- 54,654 agree: this was an entertaining post.


* No guarantee made as to the amazingness.

Friday, January 16, 2009

Help Make Heresy Better

We are far from perfect, but boy do we try. But we want to be better. So here's your chance to help improve and shape a real live snowboarding company.

What can we do better: product? Website? Efforts around the environment? Communication? Engagement? Are we missing product you think we should really have, or that you really need that no one else is doing, or doing well?

Don't hold back, let us have it.

Go here to give us feedback in the guestbook. Or you can make comments to this post. Or, you can email our founder and CEO Tim Marsh from the Heresy contact page.

You never know, your ideas might be used, and we will sooo hook you up if it's a useful idea.

Tuesday, January 13, 2009

How to Make a Snowboard - Part 6

How to Make a Snowboard - Part 6
This sixth part in our series showing how to make a snowboard from start to finish shows how we drill and cut the board in preparation for finishing.

In Part 1 we learned about the printing of the base and topsheet graphic and the transfer onto the actual base and topsheet material.

In Part 2 we cut the base in preparation for the next steps - attaching the rails and cutting the core and attaching the sidewalls.

In Part 3 we attached the rails
(step 4) and prepped the core with the inserts, tipfill and attached the sidewalls (step 5).

Part 4 saw us cut the glass, prep the topsheet print and lay up the board (steps 6-8).

Part 5 saw us press the board and remove and cure it.

Step 12 - Drill
In this series of images we can see the boards being drilled at the inserts. Stakes are super high here - a misdrill renders a board as a cosmetic second. Believe me, it happens! We got to our last board of the 2007 production and misdrilled! It's part of the fun in handmaking boards though - each one is special.

To (try and) prevent a misdrill, we have used crayon to scribble across the protective masking tape on the topsheet to expose the location of the holes.




Step 13 - Cutting
In step 13, we cut the excess resin and material away from the sidewall to allow final finishing.



In the image below we can see the board ready for final finishing. It's cut and prepped!

Stay tuned for our final part - 7 - in this series. We will show you the finishing process and the final product!

Monday, January 12, 2009

Change We Can Believe In™

So, I got a little angry - the environmental picture is getting worse and worse. This went out to our Heresy 3degrees Facebook Group.

Well, goddammnit, I am sick of admirable sentiment but freaking inaction.
***
Hi everyone.

Well, what a shocking state we find ourselves in. Finally, the world is starting to notice that we are in deep, deep trouble.

Finally, we are being called to account and we are getting desperate - (link).
The human is the only being on Earth that exists to consume what it does not need. We therefore have an obligation to minimise our footprint.

Anyone sitting back in apathy waiting for Big Business to drive change is living in La-La-Land.

It WILL NOT HAPPEN (in time).

Change We Can Believe In™ will only, WILL ONLY, occur if we agitate for change. From the ground up. Populism is the rule of the day.

So here we are boys and girls. It's possible we've passed the tipping point.
The Arctic Ice Canary looks like it might have died, and things could be about to get worse (Link and Link 2).
So, what do we do. Shrug our shoulders? Or do we harden up and DEMAND change (capital letters means I am ANGRY).

I am delighted you're in this group. Your sentiment is admirable, but it all comes to absolutely nothing if you don't act.

This Planet will only survive with the right team on the bus, so you now have to make a decision. Are you on the bus? Do you want to leave a habitable planet to your kids, or is it too hard to act. If it's the latter, ask yourself why you joined this group. We don't want the wrong team on the bus. We only want can-do, passionate, caring humans on this team.

We challenge you: what are you DOING to help this Earth? What are you doing to effect CHANGE; are you joining just Facebook groups and gaining a warm, glowing feeling? Maybe posting a few "yeah man, we gotta change!" type posts?
Or are you, like us at Heresy (I swear we are not being high and mighty - we just really, really care), getting angrier and angrier and actually doing something - screaming from the rooftops to anyone who will listen that we must act. Raising money. Attacking demand side carbon emissions. Engaging apathetic people. Imploring people to get interested.

This is your defining moment: you can be one of the lemming consumption monsters helping drive us off the cliff, or you can be an agent for enduring change. This is a defining moment in human history.

This is not just about saving the snow anymore. 3 degrees is a flashpoint for confluent events: vastly elevated snow lines (= bad skiing/boarding) and also the point at which scientists are saying we're in serious trouble.

If you want to do something, we at Heresy want you to:
- Demand your friends who are also concerned join this group
- Join our mailing list (Heresy mailing list) to stay in touch with current local fundraisers which are predominantly for the environment
- Support brands that are really trying to effect change (e.g. Vans, AirBlaster etc)
- Send us an email and tell us how and what you're doing - we will publish your exploits on our site (along with a photo if you want) - stand up and be counted and accountable
- Follow any of the numerous lists that tell you how to make a difference (things like turning your light and computers off, especially at work, really, really work)

We want to know where you stand. We want you on our team.

This is not a marketing exercise. This is not about us giving stuff out or giving you props (but we will anyway). We don't care about that. NO-ONE deserves props for this.
This is about your obligation to help fix this Planet. We don't have the right to bargain away this Earth - it's the only one we know about. And we are the only beings capable of saving it. We're breaking this amazing place; we now MUST fix it. We will be judged by our actions now.

So where do you stand. Hop off the fence and start acting.

Thanks for reading!
Tim M @ Heresy HQ
(and you thought this would be another Facebook group that didn't actually do anything).

Thursday, January 8, 2009

Photos from Heresy Crew in Canada/US

Some of our Heresy peeps are in the Canada and the US and sent us these rad photos from I think Sun Peaks BC and Sunshine Village in Alberta (bottom two shots). Jase is riding a Heresy 156 Mirror Twin. Jase just emailed us this feedback.

Been riding the Mirror 156 on all kinds of terrain over the past few weeks from powder days in Sun peaks and Sunshine Village to laps through the park in Mammoth.

Overall been stoked with the board... super stable at speed, floats nicely through the pow, poppy and most importantly fun to ride.

These photos got Jase a discount for life. You want the same thing? Get similar photos with Heresy in the photo, send them in, and you get a discount. For life.

Even though I think Jase looks decidedly Wookiee-esque (see below: Related? You be the judge) in this shot, I still dig his steeze.

By the way, that is a sick tail block at the bottom - and I don't care if you disagree. Like AirBlaster says, if you don't tweak, your sh!t's weak. I can pretty much say Jase got hooted out then high fived his homies after this totally amazing block. Look how much fun he's having. Fun, fun, fun.

tim | heresy

-987,534 Wookiees agree: Jase's tail blocks are rad.













Wednesday, January 7, 2009

An Eco Font

Ok, so this is a grouse idea.
Download it and use it!
http://www.ecofont.eu/downloads_en.html
It could be like blackle.com but I reckon it might make a difference.

-tim

Tuesday, December 30, 2008

Israel Vs Palestine: A Study in WTF?

Ok, so we go on about the environment a LOT. Why? Because we fricking care. Deeply.

Normally, we'd (by "we'd", I mean, "I - Tim, Heresy Founder") steer clear of something like this, but seeing as I run this damn site, I can do what I want. So read on, don't get angry, have a think. Do some reading. This carry on has gone on too long. I posted this as I care about other humans.

I'm not going to go into the many years of history between Palestinians and Israelis/Jews (many people, who know a LOT more than I, can go on about this) but watching the news tonight...for eff's sakes. Seriously guys? Seriously?

I was struck by the stupidity and futility of the current Israeli offensive (officially in reprisal for Hamas' breaking the truce by launching mortar attacks), so much so I'd like to say:
1. Hamas are really, really dumb for either launching rockets at Israel, or allowing militants to do so. Hamas, Israel is armed to the teeth. Here is a nation/tribe of people prepared to fight to the death for their patch. They don't have anywhere else. Deal with it. Root out the baddies and deal with them. Or else accept the fact Israel will exist and broker a deal.
2. Israel is really, really, REALLY dumb for killing (so far) around 300 people (unknown innocent civilians, my guess is a large portion of those) in Palestine. No doubt Mossad has super good intel, but come on. You can't shoot airborne armaments into a REALLY densely populated area and not expect innocent deaths.
3. Israel is super dumb if they think they can do this and it won't piss a LOT of Palestinians off (hint: what does that do for Palestinian kids' perceptions of Israel? "Hey, I'll blow some up, no big deal. They killed my whole family. Eye for an eye and all that Old Testament stuff". Sounds wild right? All aboard the mutually assured destruction express! Woo!).
4. WTF do children and women and for that matter innocent mean need to be killed, on either side. Get your fighters on the field with swords and have yerselves a good ol' fashioned gorefest but FFS, keep the Goddamned kids and ladies out of it.

I'm not for or against either side; they both have good points. My point is, why can't we all just get along.

My suggestions, for what they're worth (probably nothing - many people smarter than I have worked on this):
1. Israel. Stop bombing Palestine. Achieving nothing. You're surrounded by Arab states. My guess is
a) they're getting angry. Really angry.
b) Israel. You're stoking, and I mean rrrreally stoking, militant/mujihadeen fuel. Not helpful.
2. Hamas. Accept Israeli state. Period. Stop the shelling.
3. Israel. Smother these people with love. I mean it. Give them power and internet (solar power please). Stock their hospitals. Ship in food. Water. Build their schools up (UN administered to ensure non militant curriculum). This will take ages but you could ensure the next generation of Palestinians only know about Israeli kindness - "but father I don't hate the Israelis. Why would I bomb them. They help us so much."

Sorry for the rant. It just makes me SO SAD. Killing bad, m'kay?

Maybe sling some money to the Red Crescent to help out.

Sorry, we at Heresy care. We're not here just to sell things and save the planet and make killer stuff. In fact, I'd gratefully never sell ANYTHING again if it stopped this mindless slaughter.

Rant off.

Tuesday, December 23, 2008

Product Drop: Limited Ed Colours, new prints

Ho, ho, ho! Like some sort of awesome Santa, we're dropping stuff all about the place.

Now, we were looking back at some of our early stuff, which really was pretty rubbish (we didn't realise it at the time, promise!). It's funny how you grow as a company, and many of those on our mailing list have watched this from the start (I see a few of them who have been with us since we started in May 2002).

But we're very stoked on our new stuff, we think it's getting better and better and the feedback we're getting from our sales crew and from emails seems to agree.

Anyway, here we go - most of our stuff will be running in predominantly unisex sizing - after speaking with our female crew, they tell us that girls stuff slightly loose is hot this summer - plus we think girls look crazy good in slightly loose tees and singlets - just ask the kids over at Hayley Mei.

First up we have Roots. This design, Heresy loves it. It's from one of our designers over at Messy Design. It really does speak to what we're all about, not just as snowboarders, but as humans. It symbolises the symbiotic relationship we have with everything around us. No Earth = no humans. We have to look after this planet, really we do. We've run this on unisex tees and singlets (down to small for ladies), and a girls-only cap tee.



Next up we have Shark/Amaze. As previously posted about shark finning
, we think it's very lame - in fact it's fricking shaky what goes on - so we want to help stop it. This beautiful artwork from Messy Design once again (love you long time Jase) is designed to make people look twice. Maybe you can explain why shark finning is so wrong (you know, sharks being finned and thrown back to drown or be fed on alive ... that old chestnut).




Next we have Snowboarder. I like this one because the message is simple but the implementation requires you to look twice and decipher it...."WHAT does that SAY?". It's pretty strong too, "I'm a snowboarder." Says a lot by not saying much. We're going to run this on some other stuff too, but we wanted some bright stuff now for the southern hemi summer and bright for the northern winter to cheer you all up. We printed this low as it's a bit different and keeps the chest pretty clean. The stripey singlets we did this on look rad - we will post some photos in the next few days.

Below we have 'Heresy, J'adore' - thanks to Kat for this art. This is for girls only. We love it.


Keep an eye out on the store for these soon.

-tim|heresy

Sunday, December 21, 2008

Merry Christmas!

As we all start to wind down to experience the joy of Christmas, we here at Heresy would like to wish you all a happy and safe holiday. Drink, be merry, and drive and play safe.

As you sit down to dinners and lunches with your families and friends, we ask you to spare a thought for some less fortunate souls in the world. As of today, we have:
- Conflict in Afghanistan
- Conflict including the use of systemic mass rape, in Sudan and the Congo
- Trouble in Rwanda
- Zimbabwe falling apart
- Sectarian violence in Iraq (still)
- China / Tibet
- Homeless people globally, destined for a lonely, poor Christmas (contrast this to the consumption frenzy at shopping centres at this time of the year)
- Many more....

Please spare a thought for those less fortunate and if you can find a spare $1 or $10 or whatever for your local charity or someone like Oxfam or Amnesty International, please help them.

However, despite the ongoing misery in the world, we see many beautiful things too. Heresy just heard his little brother ripping the keyboard apart on the radio - playing in The Red Eyes, a truly life-affirming, uplifting, tear-inducing dub reggae band. Pride in your little brother and his mates.

Sunrise. Sunset. Dogs playing on the beach.

We watched as thousands of cyclists pedalled along the beach in our hometown today, out enjoying the sunshine, smiling and spending time with each other.

We watched as Heresy's friend from uni lay on his lawn, with his 9-month old sun on his stomach, both laughing and smiling.

We sat on our balcony as our neighbours laughed their way through a Christmas BBQ, a sneaky cold beer in our hand, sunlight streaming down.

Yes, there is much sadness in the world, and, thankfully, much joy. Let's continue to do our best to dispel as much sadness as possible; with kindness we can do much good for this Earth and our fellow humans and animals.

We thought we'd recommend 2 new albums to you for Christmas, for those of you who dig rock, punk or a bit of hardcore. We have two very different albums to present to you, from two of our very favourite bands. The Cross of my Calling, the new one from The (International) Noise Conspiracy, is a hugely UPLIFTING positive album. It sounds super warm and almost loungesque. The message is one of activism and change, but in a positive manner. Last two tracks on the album rule, as well as Hiroshima, mon Amour. Can't wait to see Denis bouncing around for this.

The second album is Rise Against's new one, Appeal to Reason. I didn't rate this CD at first, as I'm very enamoured with Siren Song, Revolutions Per Minute and Sufferer, however it's quickly growing on me. Track 1, Collapse (Post-Amerika) is a blistering, incendiary refrain for change. Check the lyrics out below as well as a YouTube video - not of them live (though some footage exists of them playing this). This is a call to arms on the environment if ever we've heard one.



Lyrics to Collapse (Post-Amerika) :
When our rivers run dry and our crops cease to grow
And when our summers grow longer and winters won’t snow
From the banks of the ocean and the ice in the hills
To the fight in the desert where progress stands still
When we’ve lost our will

That’s how we’ll know
This is not a test, oh no
This is cardiac arrest
Of a world too proud to admit our mistakes
We're crashing into the ground as all fall from grace

When the air that we breathe becomes air that we choke
When the marsh fever spreads from the swamps to our homes
When your home on the range has been torn down and paved and
The buffalo roam to a slaughterhouse grave
What more will it take

For us to know
This is not a test, oh no
This is cardiac arrest
Of a world too proud to admit our mistakes
Kissing the ground as well fall from grace

This is a chance to set things straight
To bend or break the rules back into place
There is no middle ground, no compromise, we’ve drawn the line
With perfect aim, we stand back and throw
Glass windows break and it’s all about to blow
Lights go out as we pass the torch again
In hope that it stays lit

Neutrality means that you don’t really care
Cause the struggle goes on even when you’re not there
Blind and unaware

That’s how we’ll know
This is not a test, oh no
This is cardiac arrest
Of a world too proud to admit our mistakes
We're crashing into the ground as we all, yeah we all, all fall from grace


Both these bands are playing together in an Australian tour in late March, check them out - we like them as they really tie in to the things we fundamentally believe in at Heresy, both personally and on a business level. We'll be doing photos so stay tuned for some of those!

Enjoy your Christmas, and THANK-YOU to everyone who has supported us throughout the year.

Tim M / Heresy founder and agitator for change

Saturday, December 20, 2008

Climate Change Delusion

Following on from Heresy's letter (and our subsequent blog post here) to News Weekly, they've followed up that effort with another stellar effort, stunning in its ignorance of fact. You can read it here.

Heresy again replied (see below) and this is the last time we'll do that, because Heresy has now realised he is fighting a losing battle against such stupidity - the sooner these dinosaurs disappear from the Earth, the better. Our time is wasted, so we'll be deploying it in a more inefficient manner henceforth. Unfortunately for these people, the argument has moved beyond a "Yes versus No" one to one of "How bad will it be?".

Our response:
Sir,
regarding Peter Westmore's article "Arctic melting..." Nov 22, 2008 - you continue to misrepresent data in a form that is egregious in its ignorance of both statistical theory and fact.

I realise that this will be a wasted effort once again, but I provide countering facts to your article using data over a much longer period than your 1 year, and where possible using scientific organisations unlikely to have a vested interest beyond recording statistics:
1. Polar bear numbers since the 1970s have increased due to conservation efforts not increased sea ice - overall their numbers are decreasing again due to lack of adequate habitat: see here http://alaska.fws.gov/fisheries/mmm/polarbear/pdf/Polar_Bear_%20Status_Assessment.pdf - doesn't sound like the utopian "no adverse impact to flora and fauna" you describe.
2. You can not pick two close discrete points of data and claim a long-term trend based on this; as I have said before it's dishonest and incorrect; sea ice is getting lower in summer - you would expect summer to suffer first as it is more marginal - see http://www.nsidc.org/arcticseaicenews/ and http://www.giss.nasa.gov/research/briefs/legrande_02/
3. Summer polar ice, when compared to the 1979-2000 mean, has been the lowest on record the last two years - that 2008 was higher than 2007 does not disavow this fact - the trend remains intact.
4. Temperatures continue to trend upwards, see http://data.giss.nasa.gov/gistemp/. Please stop using satellite data as a means for proving cooling. It is a poor means of measurement. As the atmosphere grows denser from more moisture, it increases its shielding capability, making the Earth appear cooler from space when in actual fact the heat is being absorbed into the ocean creating a positive (bad) feedback.

Further:
1. You don't need a marked increase in temperatures to cause catastrophic change; 2-3 degrees will do. Snowlines up, alpine habitat destroyed, wetlands in trouble, Barrier Reef in trouble due to increased ocean acidity and temperature.
2. In regard of the above; the carbon we pumped into the atmosphere 20 years ago until today will add to the CO2 load for the next 20 years or so - it is not a boolean switch we can turn off - the worst is yet to come.
3. There are an estimated 2 Billion Chinese and Indian middle class yearning for the consumer-driven western way of life (read pollution).
4. Picking one scientist to quote to back your point is not what I would call consensus.
5. Further increases in atmospheric temperatures will unlock a predicted 1000 Gigatons of Methane (CH4) from Arctic permafrosts - methane is 20 times more dangerous than CO2 and that is more CO2 equivalent than in the entire atmosphere.

The climate is an amazingly complex thing, we don't know for sure what will happen but this all comes down to risk Peter. What would you rather: if you're wrong and we've done nothing, it'll be too late. If I'm wrong, I'll look stupid, but the worst I'll have done is removed inefficient polluting industries addicted to cheap energy like crack addicts (or forced them to pay the real cost to the community) but also have created many, many jobs and innovation in removing man from being a slave to non-renewable resources in green industries. Hmmmm.

The argument has moved from Yes versus No. It is now a question of "How bad will it be." You might like to read "Hot, Flat and Crowded" by Thomas Friedmann to avail yourself of some facts and figures.

Cheers and thanks for the chance to reply

Tim Marsh
Director, Heresy Snowboarding

Disclaimer: I have a vested interest in the alpine industry but I have a vested interest in the Earth as a human who wishes his children to see a clean healthy planet

Tuesday, December 16, 2008

Internet Environment Wars

Heresy has been busy getting hot and bothered on the Internet of late. There are some mischevious people floating around and we are making it our business to re-educate them.

Before reading on, we ask you to remember:
- We believe in global warming (GW) and also Anthropogenic GW (AGW)
- We believe that we should act (even if we're proven wrong later) because even if we act and are wrong, the worst we have done is create green industries and reduced our reliance on non-renewable resources, in the process creating a cleaner world and human race. If we don't act, and the denialists are wrong, it'll be too late. Not only will our ski seasons be diminished/eliminated, the planet will be in big trouble.

Ok, so on Crikey.com.au on 9th December serial mischief maker T. Calderwood wrote:

Tamas Calderwood writes: Re. "Richard Farmer's political bite-sized meaty chunks" (yesterday, item 11). The most important point to note about the temperature graph referenced by Richard Farmer is that the entire global warming case rests on a warming trend that occurred over the past 30 years. This warming was no more dramatic than the previous warming trend from 1910-1945.

Furthermore, the GW theory has no explanation for the cooling trend between 1945-1980. Finally, if recent chilly temperatures are not evidence that global warming may be slowing then what standard of evidence is required? Is the theory not falsifiable?
Tamas has a history of casting aspersions on GW - as he is entitled to do. But, he also has a habit of cherry picking data to back his claims - very naughty.

We responded on 10 December (some other contributors had good responses to Calderwood also):

Tim Marsh writes: Calderwood is being mischievous again. Really, Tamas, you're starting to sound like A. Bolt and science notwithstanding, you cannot claim a chilly Melbourne early December as proof positive that GW/AGW is a furphy/slowing/etc; statistically that is impoverished thinking and it's intellectually childish (perhaps you were being a bit cheeky or ironic?). What next sir; some rain in January means the drought is broken?

You continue to seem to ignore or recognise the broader concerns about high CO2 (and related CH4) emissions creating a long-term positive feedback with unknown consequences and to cherry pick little titbits on a micro-level in a disingenuous manner. For what it's worth, I'd rather act, and be wrong (and on the way develop sustainable energy and reduce reliance on Big Petro), than not act and be wrong. Wouldn't that be a monumental stuff up?

Tamas responded on Dec 11 thus:

Tamas Calderwood writes: Stephen Morris (yesterday, comments) says the Global Warming hypothesis can be supported with data from at least 1900 onwards but human CO2 emissions only really took off after WWII, just as the planet stopped warming for about 35 years. Surely this implies that natural factors are more important in determining our climate than CO2. Tim Marsh (yesterday, comments) chides me for claiming a chilly Melbourne December means global warming is falsified. Huh? I said the past eight years of cooling are evidence that global warming may be slowing.
 
Matt Hardin (yesterday, comments) claims there is too much evidence from too many fields in support of the GW hypothesis. This is a common claim but it’s false. The only "evidence" in support of GW is a slightly warmer planet over the past 150 years and a bunch of computer models that say it’s caused by man-made CO2. But the climate constantly changes. Recent fluctuations are within normal bounds. Natural factors have always dominated our climate and I’m yet to see convincing evidence that that’s changed.

The burden of proof is therefore on the GW theory. If the planet keeps cooling (as it shows signs of doing) then policies for massive taxes to "stop global warming" are going to look increasingly ridiculous.

Whilst he has some worthy points, and is completely entitled to maintain a sceptical line (which however in our mind is very foolish), we felt strongly compelled to respond on Dec 12:


Tim Marsh writes: Crikey, although I don't wish to engage in a slanging match on your pages, I really must take issue with Tamas Calderwood (yesterday, comments) either cherry picking or misquoting people/facts/stats, or being slightly unclear. Tamas, on Dec 9 you said (my highlighting): "Furthermore, the GW theory has no explanation for the cooling trend between 1945-1980. Finally, if recent chilly temperatures are not evidence that global warming may be slowing then what standard of evidence is required?" Firstly, I don't see a cooling period on trend-terms between 45-80.

Moreover, although I will acknowledge you did mention 1945-1980 (you did not mention eight years anywhere as you claim on Dec 11), you clearly seek to link the recent chilly temperatures to support your beliefs. I inferred, by the use of the term "recent", that you meant December or some similar timeframe. Perhaps my mistake, but again I make the point that on a pure statistical basis there is a trend upwards.

This link shows data beyond the 30-year period you mention, and regardless of a temporary decline, the trend is:

1. clearly upwards on a statistical basis, and
2. has accelerated as the emissions from the past 100 years have begun to create a feedback loop.

More information (amongst a raft of it) here.

Tamas, I again state: I would MUCH rather be wrong about this, having acted (and created a new world of non-fossil fuel based jobs, products and services), than be on your side of the fence, and not act (waiting, waiting), because that would be disastrous. The train of ecological destruction, once past tipping point, is not a simple switch to turn off.

From a purely business-risk point of view, I am firmly of the belief that we should act regardless. You, it seems to me, see risk/costs/job loss. I, as an innovator, see many opportunities for new job creation and smarter, better and more efficient ways of doing things, so my kids can surf, snowboard and enjoy this Earth (still the only habitable planet we know about for now) well beyond my death. Think about it. What are you so scared of?

Heresy is firmly of the belief that we have seen a shift in the argument in the main, from a GW/AGW versus no-such-basis, to a starting point of agreement on the occurrence of warming and discussion/debate raging as to how bad it's going to be, what's causing it (humans or not) and what we need to do. Which is a welcome shift by the way.

What do you think about this? We bang on about this stuff a lot, we know, but it's because the snow seasons will be the first things affected.

Tuesday, December 2, 2008

How to Make a Snowboard - Part 5

How to Make a Snowboard - Part 5
This is part 5 in our series showing how to make a snowboard from start to finish.

In Part 1 we learned about the printing of the base and topsheet graphic and the transfer onto the actual base and topsheet material.

In Part 2 we cut the base in preparation for the next steps - attaching the rails and cutting the core and attaching the sidewalls.

In Part 3 we attached the rails
(step 4) and prepped the core with the inserts, tipfill and attached the sidewalls (step 5).

Part 4 saw us cut the glass, prep the topsheet print and lay up the board (steps 6-8).

In part 5, we press, remove and cure the board.

Step 9: Pressing the Board
As we run boards, the press stays on and is controlled at a constant temperature. As we put the board in, we must maintain the layup in a straight alignment. Interestingly, you will see the mold is flat, but the press is modular in construction allowing us to change the camber etc depending on what boards we're running. In most cases we can keep the same press for most lengths with some minor tweaks.

At this stage, a lot of brands will press completely flat, remove, finish the boards, and then repress to get camber etc. This allows a more efficient production line but at the serious compromise of resin integrity due to re-heating.



Step 10/11: Removal+Cure

These two steps are pretty simple, we remove the board, clear away the molds and prepare for curing.

We can see SB being super careful here.




The board is now ready for drilling, cutting and finishing - these will form the last two parts of our series, so stay tuned and check in for the next series.  You can always subscribe to the blog feed to ensure you get the latest info to your RSS reader.


In the meantime, you can check the boards out at our online store.

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