Product Drop: Limited Ed Colours, new prints

Ho, ho, ho! Like some sort of awesome Santa, we're dropping stuff all about the place.

Now, we were looking back at some of our early stuff, which really was pretty rubbish (we didn't realise it at the time, promise!). It's funny how you grow as a company, and many of those on our mailing list have watched this from the start (I see a few of them who have been with us since we started in May 2002).

But we're very stoked on our new stuff, we think it's getting better and better and the feedback we're getting from our sales crew and from emails seems to agree.

Anyway, here we go - most of our stuff will be running in predominantly unisex sizing - after speaking with our female crew, they tell us that girls stuff slightly loose is hot this summer - plus we think girls look crazy good in slightly loose tees and singlets - just ask the kids over at Hayley Mei.

First up we have Roots. This design, Heresy loves it. It's from one of our designers over at Messy Design. It really does speak to what we're all about, not just as snowboarders, but as humans. It symbolises the symbiotic relationship we have with everything around us. No Earth = no humans. We have to look after this planet, really we do. We've run this on unisex tees and singlets (down to small for ladies), and a girls-only cap tee.



Next up we have Shark/Amaze. As previously posted about shark finning
, we think it's very lame - in fact it's fricking shaky what goes on - so we want to help stop it. This beautiful artwork from Messy Design once again (love you long time Jase) is designed to make people look twice. Maybe you can explain why shark finning is so wrong (you know, sharks being finned and thrown back to drown or be fed on alive ... that old chestnut).

Next we have Snowboarder. I like this one because the message is simple but the implementation requires you to look twice and decipher it...."WHAT does that SAY?". It's pretty strong too, "I'm a snowboarder." Says a lot by not saying much. We're going to run this on some other stuff too, but we wanted some bright stuff now for the southern hemi summer and bright for the northern winter to cheer you all up. We printed this low as it's a bit different and keeps the chest pretty clean. The stripey singlets we did this on look rad - we will post some photos in the next few days.

Below we have 'Heresy, J'adore' - thanks to Kat for this art. This is for girls only. We love it.

Keep an eye out on the store for these soon.

-tim|heresy

Australian Ski Fields under threat

Now, I don't know about you guys, but this report from theage.com.au is frightening.

No Australian ski season by 2100.

"So what, Heresy Dude. That's 92 years." Or, "So what, that's just Australia."

Let's take a step back here. Firstly, this doesn't just affect the Australian snow season. The global environment is a closed system with a lot of positive feedback that doesn't respect borders.

Down here in Australia, we're pretty marginal already given the nature of our precipitation events, the temperature of precipitation and our generally low alpine elevations. We're not the only ones though. Switzerland, Austria, Germany and others are next in the gun barrel. I don't know about you, but I want to see my kids skiing and boarding and experiencing the miracle of snow-sliding.

I'm seeing more and more daily reports of this nature.

Ok, some think this is rubbish. It's a conspiracy. Or, just a natural warming period.
More and more organisations - industry and NGO and GO (NASA for instance) alike - say we're having a devastating effect.

I have two issues with the conspiracy/skeptic theory.

1. What if that theory is wrong? What if human-induced warming is a reality, and we do nothing? I'd much rather do something and be wrong. What's the worst that can happen then? Investment in solar, geo-thermal, clean nuclear. New jobs. Less carbon-pollution. Less cars on road. More trees planted to offset carbon from flights whilst chasing the snow. Hmmm, doesn't seem so bad.

2. See the graph below [1] - you can see clear increases in temperature, with accelerated gradients as we industrialise (I mean, REALLY industrialise). Seems pretty clear-cut to us at Heresy. C02 levels have a lag in the environment, meaning


Now, with all this, it's really easy to feel helpless, however, grassroots programs and support for change is growing. You've got Protect Our Winters, 1% For the Planet concentrating on snow, and many, many others, driving grassroots awareness of this issue. Here at Heresy, we've joined 1% For the Planet and continue to put our money where our mouth is (we're at 4% of sales to 1% FTP program so far) on this issue.

So. Where do you stand? What will you do.

Money where our mouth is: that's how we roll.

[1] Giss, NASA - http://data.giss.nasa.gov/gistemp/graphs/