Product Drop: Limited Ed Colours, new prints

Ho, ho, ho! Like some sort of awesome Santa, we're dropping stuff all about the place.

Now, we were looking back at some of our early stuff, which really was pretty rubbish (we didn't realise it at the time, promise!). It's funny how you grow as a company, and many of those on our mailing list have watched this from the start (I see a few of them who have been with us since we started in May 2002).

But we're very stoked on our new stuff, we think it's getting better and better and the feedback we're getting from our sales crew and from emails seems to agree.

Anyway, here we go - most of our stuff will be running in predominantly unisex sizing - after speaking with our female crew, they tell us that girls stuff slightly loose is hot this summer - plus we think girls look crazy good in slightly loose tees and singlets - just ask the kids over at Hayley Mei.

First up we have Roots. This design, Heresy loves it. It's from one of our designers over at Messy Design. It really does speak to what we're all about, not just as snowboarders, but as humans. It symbolises the symbiotic relationship we have with everything around us. No Earth = no humans. We have to look after this planet, really we do. We've run this on unisex tees and singlets (down to small for ladies), and a girls-only cap tee.



Next up we have Shark/Amaze. As previously posted about shark finning
, we think it's very lame - in fact it's fricking shaky what goes on - so we want to help stop it. This beautiful artwork from Messy Design once again (love you long time Jase) is designed to make people look twice. Maybe you can explain why shark finning is so wrong (you know, sharks being finned and thrown back to drown or be fed on alive ... that old chestnut).

Next we have Snowboarder. I like this one because the message is simple but the implementation requires you to look twice and decipher it...."WHAT does that SAY?". It's pretty strong too, "I'm a snowboarder." Says a lot by not saying much. We're going to run this on some other stuff too, but we wanted some bright stuff now for the southern hemi summer and bright for the northern winter to cheer you all up. We printed this low as it's a bit different and keeps the chest pretty clean. The stripey singlets we did this on look rad - we will post some photos in the next few days.

Below we have 'Heresy, J'adore' - thanks to Kat for this art. This is for girls only. We love it.

Keep an eye out on the store for these soon.

-tim|heresy

Australia 5th Worst Environmental Footprint

As if the constant stream of news about the Earth isn't bad enough, along comes this WWF Report Rating Environmental Exploitation.

Frighteningly, have a look at the countries above Australia: the UAE, USA, Kuwait and Denmark. Esteemed company indeed (apologies to the Danes).

Tellingly, our cropping and agricultural practices use more water than any industry in the country (hello cotton).

Personally, I don't really have too many doubts anymore about climate change:

• C02 levels increasing YoY (Year on Year) since 1955
  
• Huge amounts of methane potentially released from Arctic Permafrost (creating a positive feedback loop)
  
• Arctic sea ice on the brink
  

Even farmers are convinced now. I don't know what the defensible position is for being a skeptic but it looks more and more shaky now.


"The current financial crisis, like all those before it, will pass but the threats presented by global warming will continue to grow if we do nothing," said Mr Bourne said.

"We must act now to reduce our emissions by 25 per cent by 2020, so that our children and grandchildren won't pay a grim cost for the waste of this generation as it continues to overdraw on the environment."


Please take the time to read this report, it makes sobering reading. It's times like these where it would be simple to sit back and throw your hands up in the air, but we are more determined than ever to bring about change; our 3degrees initiative is further strengthened by this.

So when you're buying "stuff", particularly in the snow industry, think about where your dollar is going. With Heresy joining 1% For the Planet, we're putting our money where our mouth is.

Stay tuned for a resource page we're building for this knowledge, so that you can arm yourself with this reading.

The WWF report is downloadable in pdf format here.