Product Drop: Limited Ed Colours, new prints

Ho, ho, ho! Like some sort of awesome Santa, we're dropping stuff all about the place.

Now, we were looking back at some of our early stuff, which really was pretty rubbish (we didn't realise it at the time, promise!). It's funny how you grow as a company, and many of those on our mailing list have watched this from the start (I see a few of them who have been with us since we started in May 2002).

But we're very stoked on our new stuff, we think it's getting better and better and the feedback we're getting from our sales crew and from emails seems to agree.

Anyway, here we go - most of our stuff will be running in predominantly unisex sizing - after speaking with our female crew, they tell us that girls stuff slightly loose is hot this summer - plus we think girls look crazy good in slightly loose tees and singlets - just ask the kids over at Hayley Mei.

First up we have Roots. This design, Heresy loves it. It's from one of our designers over at Messy Design. It really does speak to what we're all about, not just as snowboarders, but as humans. It symbolises the symbiotic relationship we have with everything around us. No Earth = no humans. We have to look after this planet, really we do. We've run this on unisex tees and singlets (down to small for ladies), and a girls-only cap tee.



Next up we have Shark/Amaze. As previously posted about shark finning
, we think it's very lame - in fact it's fricking shaky what goes on - so we want to help stop it. This beautiful artwork from Messy Design once again (love you long time Jase) is designed to make people look twice. Maybe you can explain why shark finning is so wrong (you know, sharks being finned and thrown back to drown or be fed on alive ... that old chestnut).

Next we have Snowboarder. I like this one because the message is simple but the implementation requires you to look twice and decipher it...."WHAT does that SAY?". It's pretty strong too, "I'm a snowboarder." Says a lot by not saying much. We're going to run this on some other stuff too, but we wanted some bright stuff now for the southern hemi summer and bright for the northern winter to cheer you all up. We printed this low as it's a bit different and keeps the chest pretty clean. The stripey singlets we did this on look rad - we will post some photos in the next few days.

Below we have 'Heresy, J'adore' - thanks to Kat for this art. This is for girls only. We love it.

Keep an eye out on the store for these soon.

-tim|heresy

2009 Boards

Hey crew, well we are pretty stoked out on the 2009 boards. We're keeping the range tight and using the unnnbelievable talents of our Collab peeps - this is the kick off of our long dreamed-of Art Incubator (more on that later).

Both these designs have the brand ethic (and what we believe in) intrinsically woven into the design.

All boards are rocking 1 year manufacturing defect warranties, sintered 7500 bases, triax top sheets, rockwell 48 edges, our sweet timber sidewalls...why is timber so rad? POP! SNAP! CRRRRACKLE!....therefore more awesome. And we've got banana boards this year, but we're calling it Smile. Why? Because when you're floating that nana on some pow and spinning a two-seven onto that box, you're going to SMILE.

Developed in collaboration with Messy Design, the Amaze celebrates the amazing creature that is the shark. Scary? - yes. Amazing? - YES! We're killing this being at a rate of around 200 million PER YEAR...and why? For sustainable feeding of humans? Oh no. These animals are being pulled into boats, having their fins cut off and being thrown back into the sea; where they sink the bottom - unable to swim - and drown and/or are fed upon by other fish. Sounds fantastic.


You check out more about this at Sharkwater.com.
Watch the trailer below.


Heresy is pretty intent on helping reduce stupid, ridiculous carry on like this, so 5% of ALL sales of these boards are going to Sharkwater, so Rob and the crew can keep working toward protecting these beautiful beasts.

Seriously, I LOVE this board. Even though I am pretty not-stoked of sharks when I'm surfing, they don't need to be slaughtered. I have to throw down some serious props to Messy Design on this one, those guys have some unreal chops and design skills to pay the bills. Thanks Messy girls and boys, we love you long time. Sharks love you long time too.

Sharky (not Fergal), is coming in a 146, 153, 156, 159, and longer by order (drop ship 2 week turnaround). Bananas are by order only, and we can custom-make the board and tweak it so you can get some serious tweakage off sweet jumps.

The second board, which we've called We Love This Earth...what can we say? Kat has done a RAD job on this one. We all love this Earth, right? ... RIGHT? It's the only one we at Heresy know about, and we're pretty much in love with this planet, and don't really want to see it chopped up, so 5% - in addition to our 1% For the Planet commitment - is going to Greening Australia for carbon abatement and biodiversity programs.



WLTE is mainly for the chicas, but I personally will be rocking one. These come in 146, 149, 153 and we might have a few 156s floating around.

So there you have it crew. Buy one of these collector's editions, help save the sharks and save the world, and we're going to throw in a free tee for whichever one you get.


These boards will probably fly, and will be a collector's item, and will certainly be in our exhibition (more on that on another day), so keep your eye on here, and on the store, for their release around Jan 2009. We'll actually have a few in a fortnight, so if you're interested, drop us an email to see if you can snaffle one.

Drop us your comments and feedback, and if you subscribe to our mailing list, we're known for offering specials to our mailing list.