Product Drop: Limited Ed Colours, new prints

Ho, ho, ho! Like some sort of awesome Santa, we're dropping stuff all about the place.

Now, we were looking back at some of our early stuff, which really was pretty rubbish (we didn't realise it at the time, promise!). It's funny how you grow as a company, and many of those on our mailing list have watched this from the start (I see a few of them who have been with us since we started in May 2002).

But we're very stoked on our new stuff, we think it's getting better and better and the feedback we're getting from our sales crew and from emails seems to agree.

Anyway, here we go - most of our stuff will be running in predominantly unisex sizing - after speaking with our female crew, they tell us that girls stuff slightly loose is hot this summer - plus we think girls look crazy good in slightly loose tees and singlets - just ask the kids over at Hayley Mei.

First up we have Roots. This design, Heresy loves it. It's from one of our designers over at Messy Design. It really does speak to what we're all about, not just as snowboarders, but as humans. It symbolises the symbiotic relationship we have with everything around us. No Earth = no humans. We have to look after this planet, really we do. We've run this on unisex tees and singlets (down to small for ladies), and a girls-only cap tee.



Next up we have Shark/Amaze. As previously posted about shark finning
, we think it's very lame - in fact it's fricking shaky what goes on - so we want to help stop it. This beautiful artwork from Messy Design once again (love you long time Jase) is designed to make people look twice. Maybe you can explain why shark finning is so wrong (you know, sharks being finned and thrown back to drown or be fed on alive ... that old chestnut).

Next we have Snowboarder. I like this one because the message is simple but the implementation requires you to look twice and decipher it...."WHAT does that SAY?". It's pretty strong too, "I'm a snowboarder." Says a lot by not saying much. We're going to run this on some other stuff too, but we wanted some bright stuff now for the southern hemi summer and bright for the northern winter to cheer you all up. We printed this low as it's a bit different and keeps the chest pretty clean. The stripey singlets we did this on look rad - we will post some photos in the next few days.

Below we have 'Heresy, J'adore' - thanks to Kat for this art. This is for girls only. We love it.

Keep an eye out on the store for these soon.

-tim|heresy

Australian Ski Fields under threat

Now, I don't know about you guys, but this report from theage.com.au is frightening.

No Australian ski season by 2100.

"So what, Heresy Dude. That's 92 years." Or, "So what, that's just Australia."

Let's take a step back here. Firstly, this doesn't just affect the Australian snow season. The global environment is a closed system with a lot of positive feedback that doesn't respect borders.

Down here in Australia, we're pretty marginal already given the nature of our precipitation events, the temperature of precipitation and our generally low alpine elevations. We're not the only ones though. Switzerland, Austria, Germany and others are next in the gun barrel. I don't know about you, but I want to see my kids skiing and boarding and experiencing the miracle of snow-sliding.

I'm seeing more and more daily reports of this nature.

Ok, some think this is rubbish. It's a conspiracy. Or, just a natural warming period.
More and more organisations - industry and NGO and GO (NASA for instance) alike - say we're having a devastating effect.

I have two issues with the conspiracy/skeptic theory.

1. What if that theory is wrong? What if human-induced warming is a reality, and we do nothing? I'd much rather do something and be wrong. What's the worst that can happen then? Investment in solar, geo-thermal, clean nuclear. New jobs. Less carbon-pollution. Less cars on road. More trees planted to offset carbon from flights whilst chasing the snow. Hmmm, doesn't seem so bad.

2. See the graph below [1] - you can see clear increases in temperature, with accelerated gradients as we industrialise (I mean, REALLY industrialise). Seems pretty clear-cut to us at Heresy. C02 levels have a lag in the environment, meaning


Now, with all this, it's really easy to feel helpless, however, grassroots programs and support for change is growing. You've got Protect Our Winters, 1% For the Planet concentrating on snow, and many, many others, driving grassroots awareness of this issue. Here at Heresy, we've joined 1% For the Planet and continue to put our money where our mouth is (we're at 4% of sales to 1% FTP program so far) on this issue.

So. Where do you stand? What will you do.

Money where our mouth is: that's how we roll.

[1] Giss, NASA - http://data.giss.nasa.gov/gistemp/graphs/

Australia 5th Worst Environmental Footprint

As if the constant stream of news about the Earth isn't bad enough, along comes this WWF Report Rating Environmental Exploitation.

Frighteningly, have a look at the countries above Australia: the UAE, USA, Kuwait and Denmark. Esteemed company indeed (apologies to the Danes).

Tellingly, our cropping and agricultural practices use more water than any industry in the country (hello cotton).

Personally, I don't really have too many doubts anymore about climate change:

• C02 levels increasing YoY (Year on Year) since 1955
  
• Huge amounts of methane potentially released from Arctic Permafrost (creating a positive feedback loop)
  
• Arctic sea ice on the brink
  

Even farmers are convinced now. I don't know what the defensible position is for being a skeptic but it looks more and more shaky now.


"The current financial crisis, like all those before it, will pass but the threats presented by global warming will continue to grow if we do nothing," said Mr Bourne said.

"We must act now to reduce our emissions by 25 per cent by 2020, so that our children and grandchildren won't pay a grim cost for the waste of this generation as it continues to overdraw on the environment."


Please take the time to read this report, it makes sobering reading. It's times like these where it would be simple to sit back and throw your hands up in the air, but we are more determined than ever to bring about change; our 3degrees initiative is further strengthened by this.

So when you're buying "stuff", particularly in the snow industry, think about where your dollar is going. With Heresy joining 1% For the Planet, we're putting our money where our mouth is.

Stay tuned for a resource page we're building for this knowledge, so that you can arm yourself with this reading.

The WWF report is downloadable in pdf format here.

News Weekly publishes our letter

So, my letter to News Weekly got published. Read our post here.

Unfortunately, Mr Westmore does a very good job at failing to address my central point re: the use of statistics in the proper fashion.

He also mentions two Danish physicists. Quelle horreure! TWO!! Well ok, he does mention 31,000 thousand more (source, please), but my point remains.

Andrew Glickson - Earth paleo-climate scientist at the ANU - has written this article here which pretty much refutes Westmore's claims. I could link hundreds more articles, but I won't. They're pretty easy to find.

Besides, plenty of people thought the Earth was flat and the Sun revolved around the Earth. Hmm, that old chestnut. A prescient quote from John Maynard Keynes: "When the facts change, I change my opinion. What do you do, sir?"

He also missed my point that if he didn't wish people to link Arctic Ice Levels to his article, or to the point of it, perhaps using those on the front cover with "Global Cooling?" wasn't the smartest move. Readers making links between headings and images.

He also makes the emotional connection between the poor and the current efforts to mitigate carbon pollution; a long, long bow to draw. If we don't act on this long term issue, there might not be any poor. There might no be any anyone. And despite what we do, there'll probably always be rich, and always be poor. As long as there's a power dynamic in the world this will most likely exist.

So to say we should be focusing on the poor instead of the environment, that's a poor argument. How about we do both?