Australia 5th Worst Environmental Footprint

As if the constant stream of news about the Earth isn't bad enough, along comes this WWF Report Rating Environmental Exploitation.

Frighteningly, have a look at the countries above Australia: the UAE, USA, Kuwait and Denmark. Esteemed company indeed (apologies to the Danes).

Tellingly, our cropping and agricultural practices use more water than any industry in the country (hello cotton).

Personally, I don't really have too many doubts anymore about climate change:

• C02 levels increasing YoY (Year on Year) since 1955
  
• Huge amounts of methane potentially released from Arctic Permafrost (creating a positive feedback loop)
  
• Arctic sea ice on the brink
  

Even farmers are convinced now. I don't know what the defensible position is for being a skeptic but it looks more and more shaky now.


"The current financial crisis, like all those before it, will pass but the threats presented by global warming will continue to grow if we do nothing," said Mr Bourne said.

"We must act now to reduce our emissions by 25 per cent by 2020, so that our children and grandchildren won't pay a grim cost for the waste of this generation as it continues to overdraw on the environment."


Please take the time to read this report, it makes sobering reading. It's times like these where it would be simple to sit back and throw your hands up in the air, but we are more determined than ever to bring about change; our 3degrees initiative is further strengthened by this.

So when you're buying "stuff", particularly in the snow industry, think about where your dollar is going. With Heresy joining 1% For the Planet, we're putting our money where our mouth is.

Stay tuned for a resource page we're building for this knowledge, so that you can arm yourself with this reading.

The WWF report is downloadable in pdf format here.