2009 Boards - Shark Banana!

Did you know that sharks like bananas? That's right. Sharks. ADORE. Bananas. That's a shocking fact too, isn't it - I know you'll agree. Sharks. Like. Bananas. Scientists are still coming to grips with this revelation.

Yikes.

However, because we here at Heresy HQ came to grips with this fact years ago, it is also now totally incredible; because using ultra-secret Soviet technology, we have managed to couple a Shark's love of bananas with snowboards, to create THE MOST AMAZING snowboard experience*. (and THAT was a REALLY long sentence). What an amazing coincidence, you say? Why, not really.

Splicing shark-banana-love with a snowboard has long been one of our secret ambitions and now that we have succeeded, tweak times will ensue. We have taken our Shark/Amaze and made a Banana (reverse camber) board. All of which makes us at least as cool, if not COOLER, than the good folks at Mervin. Why?? Because our boards are manufactured in the USA, not "Manufactured near the US in Canada" which is clearly treasonous and I for one hope Obama will address this in his speech. Mervin - you're on notice. We are onto you and your nefarious ways.

There is however, one minor difference between ours and Mervin's boards. We have increased the tweak factor by 10% by doing some secret stuff to make it even jibbier and parkier which we know you will agree is Pretty Darn Enterprising of us. We also don't have Danny Kass riding for us, which could be a negative or positive depending if you're the marketing manager or finance director.

If you go here you can download the pdf which describes levels of amazingness that are heretofore (...come on!) unknown.

In other news:
- we will have a "We Love the Earth"-type tshirt up soon. Except I promise it will be Very Cool.
- Obama's speech WILL be Amazing


-- 54,654 agree: this was an entertaining post.


* No guarantee made as to the amazingness.

Help Make Heresy Better

We are far from perfect, but boy do we try. But we want to be better. So here's your chance to help improve and shape a real live snowboarding company.

What can we do better: product? Website? Efforts around the environment? Communication? Engagement? Are we missing product you think we should really have, or that you really need that no one else is doing, or doing well?

Don't hold back, let us have it.

Go here to give us feedback in the guestbook. Or you can make comments to this post. Or, you can email our founder and CEO Tim Marsh from the Heresy contact page.

You never know, your ideas might be used, and we will sooo hook you up if it's a useful idea.

How to Make a Snowboard - Part 6

How to Make a Snowboard - Part 6
This sixth part in our series showing how to make a snowboard from start to finish shows how we drill and cut the board in preparation for finishing.

In Part 1 we learned about the printing of the base and topsheet graphic and the transfer onto the actual base and topsheet material.

In Part 2 we cut the base in preparation for the next steps - attaching the rails and cutting the core and attaching the sidewalls.

In Part 3 we attached the rails
(step 4) and prepped the core with the inserts, tipfill and attached the sidewalls (step 5).

Part 4 saw us cut the glass, prep the topsheet print and lay up the board (steps 6-8).

Part 5 saw us press the board and remove and cure it.

Step 12 - Drill
In this series of images we can see the boards being drilled at the inserts. Stakes are super high here - a misdrill renders a board as a cosmetic second. Believe me, it happens! We got to our last board of the 2007 production and misdrilled! It's part of the fun in handmaking boards though - each one is special.

To (try and) prevent a misdrill, we have used crayon to scribble across the protective masking tape on the topsheet to expose the location of the holes.




Step 13 - Cutting
In step 13, we cut the excess resin and material away from the sidewall to allow final finishing.



In the image below we can see the board ready for final finishing. It's cut and prepped!

Stay tuned for our final part - 7 - in this series. We will show you the finishing process and the final product!

Change We Can Believe In™

So, I got a little angry - the environmental picture is getting worse and worse. This went out to our Heresy 3degrees Facebook Group.

Well, goddammnit, I am sick of admirable sentiment but freaking inaction.
***
Hi everyone.

Well, what a shocking state we find ourselves in. Finally, the world is starting to notice that we are in deep, deep trouble.

Finally, we are being called to account and we are getting desperate - (link).
The human is the only being on Earth that exists to consume what it does not need. We therefore have an obligation to minimise our footprint.

Anyone sitting back in apathy waiting for Big Business to drive change is living in La-La-Land.

It WILL NOT HAPPEN (in time).

Change We Can Believe In™ will only, WILL ONLY, occur if we agitate for change. From the ground up. Populism is the rule of the day.

So here we are boys and girls. It's possible we've passed the tipping point.
The Arctic Ice Canary looks like it might have died, and things could be about to get worse (Link and Link 2).
So, what do we do. Shrug our shoulders? Or do we harden up and DEMAND change (capital letters means I am ANGRY).

I am delighted you're in this group. Your sentiment is admirable, but it all comes to absolutely nothing if you don't act.

This Planet will only survive with the right team on the bus, so you now have to make a decision. Are you on the bus? Do you want to leave a habitable planet to your kids, or is it too hard to act. If it's the latter, ask yourself why you joined this group. We don't want the wrong team on the bus. We only want can-do, passionate, caring humans on this team.

We challenge you: what are you DOING to help this Earth? What are you doing to effect CHANGE; are you joining just Facebook groups and gaining a warm, glowing feeling? Maybe posting a few "yeah man, we gotta change!" type posts?
Or are you, like us at Heresy (I swear we are not being high and mighty - we just really, really care), getting angrier and angrier and actually doing something - screaming from the rooftops to anyone who will listen that we must act. Raising money. Attacking demand side carbon emissions. Engaging apathetic people. Imploring people to get interested.

This is your defining moment: you can be one of the lemming consumption monsters helping drive us off the cliff, or you can be an agent for enduring change. This is a defining moment in human history.

This is not just about saving the snow anymore. 3 degrees is a flashpoint for confluent events: vastly elevated snow lines (= bad skiing/boarding) and also the point at which scientists are saying we're in serious trouble.

If you want to do something, we at Heresy want you to:
- Demand your friends who are also concerned join this group
- Join our mailing list (Heresy mailing list) to stay in touch with current local fundraisers which are predominantly for the environment
- Support brands that are really trying to effect change (e.g. Vans, AirBlaster etc)
- Send us an email and tell us how and what you're doing - we will publish your exploits on our site (along with a photo if you want) - stand up and be counted and accountable
- Follow any of the numerous lists that tell you how to make a difference (things like turning your light and computers off, especially at work, really, really work)

We want to know where you stand. We want you on our team.

This is not a marketing exercise. This is not about us giving stuff out or giving you props (but we will anyway). We don't care about that. NO-ONE deserves props for this.
This is about your obligation to help fix this Planet. We don't have the right to bargain away this Earth - it's the only one we know about. And we are the only beings capable of saving it. We're breaking this amazing place; we now MUST fix it. We will be judged by our actions now.

So where do you stand. Hop off the fence and start acting.

Thanks for reading!
Tim M @ Heresy HQ
(and you thought this would be another Facebook group that didn't actually do anything).

Photos from Heresy Crew in Canada/US

Some of our Heresy peeps are in the Canada and the US and sent us these rad photos from I think Sun Peaks BC and Sunshine Village in Alberta (bottom two shots). Jase is riding a Heresy 156 Mirror Twin. Jase just emailed us this feedback.

Been riding the Mirror 156 on all kinds of terrain over the past few weeks from powder days in Sun peaks and Sunshine Village to laps through the park in Mammoth.

Overall been stoked with the board... super stable at speed, floats nicely through the pow, poppy and most importantly fun to ride.

These photos got Jase a discount for life. You want the same thing? Get similar photos with Heresy in the photo, send them in, and you get a discount. For life.

Even though I think Jase looks decidedly Wookiee-esque (see below: Related? You be the judge) in this shot, I still dig his steeze.

By the way, that is a sick tail block at the bottom - and I don't care if you disagree. Like AirBlaster says, if you don't tweak, your sh!t's weak. I can pretty much say Jase got hooted out then high fived his homies after this totally amazing block. Look how much fun he's having. Fun, fun, fun.

tim | heresy

-987,534 Wookiees agree: Jase's tail blocks are rad.

An Eco Font

Ok, so this is a grouse idea.
Download it and use it!
http://www.ecofont.eu/downloads_en.html
It could be like blackle.com but I reckon it might make a difference.

-tim