Sunday, September 28, 2008

Sea Ice Levels

Those guys over at News Weekly make me mad. In their August 30 issue, they wrote an article implying that the Climate was Cooling. The way this article was written was intellectually dishonest, so much so, that I was compelled to write a response, which you can read below.



Sir,
regarding your cover story Aug 30, 2008, titled "Global Cooling?".

Regardless of the existence of AGW or non-AGW, your front cover illustration, and the implied conclusion of cooling, is misleading and potentially intellectually dishonest.

Despite the fact that this year in fact now looks like presenting the lowest Arctic sea ice levels for many years (and worse than last year's record low), you simply cannot take a 2 year sample and declare a trend, without considering previous years data. If I have a dataset of 20 (or 50, or whatever) years, showing a steady decline in a metric, year on year, but then have one year that increases, it is dishonest to now claim that the trend has finished, and even worse, has swung in the opposite direction, simply because of an non-trend datum point. This is analogous to claiming a reversal in share market trend from one data set - clearly erroneous statistically.

Further, I find your narrow concentration on sunspot activity - which many scientists agree has little effect on this GW cycle (and some think do have an effect) - also misleading as many other factors disprove your theory.

Although I concede your right to present quotes and facts that strengthen your desired position, it is also dishonest not include dissenting opinion in order to allow the reader to reach an opinion based on all the facts. For every climate change sceptic you present, I could probably present ten well credentialled CC supporters.

Whilst I acknowledge your alignment in such issues as generally being to the Right, surely such an important topic deserves balanced and considered discussion and scientific debate, without the use of such terms as "bandwagon" and so on. It is simple not right to focus solely on narrow presentation of facts that agree with your desired outcome - that is poor science.

Moreover, I think you would do well to consider the cost of the Iraq conflict and the mooted cost of the Wall St bailout (some US$700 billion and counting), and ask whether that money would be better spent in lifting many people out of entrenched poverty, rather than socialising the capital market's losses - I think linking the world's poor to the costs associated with lowering CO2 emissions is a long bow to draw, and also intellectually base. Emphasis on cheap fuel is also counter-productive to ensuring we have adequate oil for many years to come as well as reducing our use of fossil fuels to power today's society.

I think you also fail to consider the strong benefits in encouraging a low CO2 economy; innovation will blossom as companies find ways of meeting required standards, and new industry (and thus jobs) will spring up overnight. Your arguments are reminiscent of the US coal industry when forced to improve their emission standards - they cried foul claiming widespread job losses and business failure. Instead, as they were forced to innovate, their profitability increased and more jobs across the sector were created. Surely a positive outcome.

Yours,
Tim Marsh


Whether you agree with GW or AGW or not, clearly the article was misleading in its nature. Boy oh boy.

You can go read this article by The Daily Green or this one by Tree Hugger which both contain data and images from scientific organisations which clearly refute the News Weekly's assertions and implications.

How these people get away with this is maddening. As I say in the letter, regardless of whether you believe in AGW or not, from a scientific empirical basis, not to mention from a mathematics/statistics basis, their article was poor form.

Wednesday, September 24, 2008

How to Make a Snowboard - Part 2


How to Make a Snowboard - Part 2
This is part 2 in our series showing how to make a snowboard from start to finish.

So, we have printed and created our base and topsheet, and cured them, in Part 1, and now we are ready to cut our bases in order to lay them up with rails.

Step 3: Cutting Base
Here you can see the cured base is layed up on the shape of the board. This shape matches the mold template outline.

The base + jig/guide are placed in a cutting bay, and secured in place. We use a router to cut the shape.
Before commencing cutting this, we would do well to remember to have a sip of Dr Pepper.



Here we can see we have nearly finished.

How to Make a Snowboard - Part 1

How to Make a Snowboard - Part 1

We've promised we'd put up a tour of our factory showing how our boards are made for some time, so, here it is; enjoy! We'll bring this to you over about 8 parts. We include the whole process include how to prepare the snowboard print, prepare the core, shape the snowboard, press, and finally finish the board including shaping the sidewalls and grinding the base.

In these photos you will see yours truly in red, and my man Sean in white. He's super-radical and I took him to Rock the Bells 2007 where we saw Rage Against the Machine, Wu Tang, Public Enemy, Mos Def and Cypress Hill amongst others. He was shocked.

So, here we go, Part 1: Print of, & Base/Topsheet creation.

Step 1: Base and Topsheet Print
In this step, we are printing the transfer for the base and topsheet graphic. This is printed on a large form factor printer in CMYK. Although the colours don't look rich upon exit from printer, this is not a cause for concern; the colours take a deep hue on transfer. To get to this point, we have designed the artwork in Adobe Illustrator (or Photoshop, or even something like Corel), to produce a file for the printer.



The finished topsheet print and base print.

That was easy eh? We now move on to the fun parts. At this point, I like to have a sip on my delicious Doctor Pepper beverage and sigh in excitement. "Why?" you ask? Because making snowboards is ace.

Step 2: Prepping, Printing and Curing the base and topsheet
After sipping from my crazy-ounced Dr Pepper, we begin prepping the topsheets and bases. Let's shorten base and topsheet to B&T which sounds suspiciously delicious (perhaps Bacon and Tomatoe, sandwich, but is really beetroot and tomatoe as I don't dig on pig so much).

Here we go laying out a length of the ISO topsheet.

Cutting, cutting.

Here, we have printed the base. Our boards use a combination of sublimation-only and sub+diecut. We have not shown the diecut process here, but basically we print the base in the same manner, but using a die, cut the shape out and replace it with an equivalent shape from a different colour - go and check out our boards to see the effect.

Here, we can see the base, laid flat, and the metal plate is a thick aluminium plate to help the base cool uniformly and in a flat manner. This helps prevent uneven cooling and thus a change in the integrity of the material.

Below we can see a printed topsheet; the sheet now has excellent saturation.

After the topsheet or base has cooled for the requisite time, we transfer it into this hi-tech holder!

So there you go, so far, we have:
-printed the base and topsheet, and
-transferred them to the topsheet and base material (ISO 7500)

Next? Next we show how the bases are cut in preparation for layup on the mold and rail attachment.

Next >> Part 2 - Cutting the Base

Tuesday, September 16, 2008

3degrees fundraiser report

Our first 3degrees fundraiser was held on Saturday 13th Sept, with $500 being raised to abate around 17 tonnes of carbon.  We pulled this night together very quickly so we're pretty happy with the outcome.

The money has already gone to Greening Australia. 17 tonnes of carbon equates to:
- 5 return flights to Vancouver from Melbourne; or
- 8 return flights from Melbourne to Japan; or
- 8 return flights from New York to Zurich; or
- 68 return flights from London to Zurich
That's a lot of snow-bound flying sunk.

It was a super fun night, and a massive thank-you must go everyone who attended and donated money to the cause. Equally, thanks to PeaCe and the crew at Silverski/Oishii Go! for looking after us - thanks PeaCe, Wenzel, Easy/Ez (spelling, sorry!), Cass, Jaye, Whit etc.  The night could note have been a success without their support, so thanks guys!
Drawing the winner (Dan Marsh, Heresy/Tim M, PeaCe)

Robbie is stoked. He was riding one of our demo boards and really loved it, so was very, very happy to win this (though you can't really tell).

DJ Thomas the Terror - people were stoked Tom was back (see the photos, we cut up the dancefloor so hard we broke it).

Whitney Houston - it's how we rolled. Tim ("I will mind-freak you"), Nicola, Elyse, Tommy, Brett.


I only took a couple of photos as I was flat out running around doing stuff (not drinking, I swear), here are some I snapped from the weekend and night.

Tom (left) was our DJ for the night. He was awesome.  Brett is our Falls rep.  I saw him partying pretty hard.  Ah, the life of a Heresy rep, it's all sunshine and lollipops!

I think Brett made a bad joke here. Dude, that stunk! Tom is looking at me and (probably thinking); "Dude, did that just happen?"

Then I made an actual funny joke and everything was ok.

Here we are setting up. Dan from The Red Eyes is sussing something interesting out - perhaps the overly complicated raffle book. Stevie is rocking a pretty bright Heresy headband. I think he thought it was a 70s night. Maybe he was going for the best green outfit award. Close Stevie, but the red wrecked it.

Here we see a young lady who got herself tickets to everything and an anti whaling t-shirt describe the fish she caught the other day to Packy.

Packy once again gets his head (his mum would say it's lovely, but I remain unconvinced) in a photo.

Gary and Nathan are from WA. They had a tremendous time and my rabbit spotlight caught them busting some pretty awesome dance manoeuvres.

And (I think) this is Nicola from Falls cutting the rug up with some pretty rad style.

Wednesday, September 10, 2008

3degrees fundraiser Sept 13th approaching

So our 3degrees fundraiser/official launch is drawing close, very quickly. We're very excited about this and the interest has been phenomenal.

We're hoping for a big night, and if you can't make it, please consider donating to the fundraiser with our donation-only product on our store. You can donate as little as AUD$5.

Stay tuned for photos and a report on the night.