Thursday, February 19, 2009

Climate change is here, now. What will *you* do?

For some people, coming to grips with climate change, unless you live in a very sensitive area (like Australia, or in the Arctic circle), is difficult, particularly in regard of:
1. the immediacy of the problem
2. whether it's happening
3. what to do

I talk to a lot of snowboarders and skiers and young people in general, and there seems to be a lot of indifference to the problem. Why that is is beyond me, but it's something that needs addressing and is a strong focus for Heresy. After all, global warming means diminished (or no) snow seasons, and that to me is not acceptable.

In terms of what you can do, there's plenty, so I won't go into that, but rather address the first two points.

Despite some remaining scepticism, both from serial denialists and from objective scientists, a huge body of observational and measured evidence points to not just the presence of climate change, but an active effect on the Earth, now.

What does this mean? Basically we have gone from CC being a problem "in the future", to one affecting us right now.

Now many of our readers might switch off at some of the science, but we just wanted to pull a few extracts from an excellent article by the Very Excellent climateprogress.org. DO yourself a favour and read the article - it's not that long. Be informed.

This article talks about the problem that pro-GW/CC scientists face when convincing people of the merits of believing the evidence, and acting to mitigate the problem.

This is not fear-mongering, but it is frightening. Here we have emininent scientists reporting not just that GW is here, now, but it is a lot worse than originally thought.

We are now looking at temperature increases that will not just pose serious issues to low lying ski resorts (Australia, some in Europe), but start affecting more European and US resorts.

If you're not concerned about this, and/or not acting, I am asking you "why not".

Not long ago, most climate scientists stuck to the future tense when they talked about the impacts of global warming. Now, they are using the present tense — and using it more and more often. Now, they tell us the damages have arrived in the United States.

In other words, climate change isn’t just a problem for our kids anymore. It’s here and now and getting personal.

It continues:
They’ll also introduce information to update the 2007 Fourth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC), whose findings now are considered conservative and “wishy washy” by many in the science community, in light of more recent research and its more extreme conclusions. As Michael Lemonick reports in Yale Environment 360:

Since (2007), new reports have continued to pour in from all over the world, and climate modelers have continued to feed them into their supercomputers. And while a full accounting will have to wait for the next IPCC report, which is already being assembled (but which will not go to the printer until 2014), the news is not encouraging.


The new reports, many of them documented in an October 2008 paper by the World Wildlife Fund, include estimates that sea level rise may be triple what scientists projected just two years ago; that we should start preparing for an average atmospheric temperature rise of 4o C, twice the level the European Union defines as “dangerous”; that the Arctic Circle may be ice-free 20 years ahead of the most pessimistic IPCC projections; that carbon dioxide emissions are accelerating faster than expected; and that some of these adverse impacts already are locked and irreversible for the next 1,000 years.


From the article:
John Holmes, the Under-Secretary General for Humanitarian Affairs and Emergency Relief Coordinator, concluded:

Climate change is not some futuristic scenario, it’s happening today, and millions of people are already suffering the consequences.

And;
Back in 2005, the Yale School of Forestry and Environmental Studies convened scores of experts in Colorado to analyze the gap between what scientists were saying and what the public was willing to do. Dan Abbasi, then associate dean, wrote the conference report and this conclusion:

The problem of climate change is almost perfectly designed to test the limits of any modern society’s capacity for response — one might even call it the “perfect problem” for its uniquely daunting confluence of forces.


One of those daunting forces is the “psychological barriers that complicate apprehension and processing of the issue, due in part to its perceived remoteness in time and place”.

Four years later, climate change and its risks are remote no more. For example, a fresh report from the National Oceanic and Atmospheric Administration, currently in draft form and undergoing public review, concludes:

Climate-related changes already have been observed globally and in the United States. These include increases in air and water temperatures, reduced frost days, increased frequency and intensity of heavy downpours, a rise in sea level, and reduced snow cover, glaciers and sea ice… These changes are expected to increase and will impact human health, water supply, agriculture, coastal areas, and many other aspects of society and the natural environment.

Or consider this June 2008 report from the U.S. Climate Change Science Program:

Changes in extreme weather and climate events have significant impacts and are among the most serious challenges to society in coping with a changing climate. Many extremes and their associated impacts are now changing. For example, in recent decades most of North America has been experiencing more unusually hot days and nights, fewer unusually cold days and nights, and fewer frost days. Heavy downpours have become more frequent and intense. Droughts are becoming more severe in some regions, though there are no clear trends for North America as a whole. The power and frequency of Atlantic hurricanes have increased substantially in recent decades.


Now this is frightening reading. Check climateprogress's RSS feed out. They have some frightening information, which is well worth reading so you realise the import of this issue on your future lifestyle.

Saturday, February 14, 2009

Heresy Bushfire Fundraiser (+ Austria Launch)

Heresy had intended to hold our Austrian company launch + environmental fundraiser (for a local enviro cause) in Fiss on February 21st @ Dorfstadl, but the local crew, after seeing the horrible destruction as a result of the Victorian bushfires, asked that we make this a fundraiser for the RSPCA and Red Cross and we thought that was an amazing idea.

I am constantly amazed at our community; they take Heresy and it's ideals and add to it and help it be better and grow and truly make a difference. It is truly humbling.

If anyone you know is in the Fiss area around 20-22 Feb, please shoot them the Facebook event or send this post to them.

The flier is below. You are free to download it and distribute it. The photos are not ours but we have attributed credit on the flyer (sorry photogs, it's for a good cause).

The ongoing scenes from the affected communities are truly heartbreaking but the subsequent sense of grit and determination in those communities has made me proud to be part of not just humanity but especially proud to be Australian. Seeing the victims - some whom have lost daughters, sons, wives, husbands, parents - grieve publicly without shame, then grit their teeth, set their jaws, shoulders and backs firm with resolve to do what needs to be done, truly shows what being Australian and human is all about. Rising above adversity and pain to raise the sun on a better and brighter day. It is moments like this that for me despair is banished and hope springs eternal.

No-one is untouched by this and our hearts have broken as we have watched and felt your loss on the news, in the papers, on the net, or in person as our fellow volunteers, Army, police, SES, fire and ambulance crews have helped ease the burden. Know that we are all hoping and praying for your speedy recovery.

To all the international community, Australia thanks you for all your messages of heartfelt support.

If you can, your support is needed.

Thanks for reading.

Tim | Founder Heresy

Friday, February 13, 2009

Hope for Humankind

Here at Heresy we get a bit despairing at what we're doing to the Earth, and it's an easy trap to fall into - to push the bad points to try and convince people to help change things.

However, we've been seeing a lot of good news lately from one of our favourite sites - Ecogeek.org - and we thought we'd change our tack from being a bit despairing to one of hope.
The more time that passes, and the more stories I read, the more I become hopeful that humans will innovate their way out of potential destruction.

The first link is a story about a solar prject in California, a state that can be mind-boggingly progressive sometimes. I personally sometimes have a view of America being a country of gus guzzling consumption monsters, but paradoxically, they can do some amazing things. In California, when they make a decision to do something, boy do they do it.

This project will install 1.2GigaWatts (standard coal station: 500MW, that's 500 Million Watts) of solar power in California.

Amazing stuff.

The second story details a company installing an offshore wind power array off Scotland - 1GigW, scaling up to 3-5GW. That is a lot of renewable power. These wind turbines will be located on offshore oil rigs - a nice innovation; taking Big Oil's offshore rig engineering expertise and combining with a wind power company.

Awesome!

tim, heresy head worrier.

Wednesday, February 11, 2009

Meet our new Austria rep

Heresy has a new rep in Fiss, Austria. Her name is Jaye and she's from Australia. Here she is below. How happy does she look?! I just want to hug her or something.

Now, we really dig Jaye. She's super nice, she's SUPER can-do and she loves Heresy.

We met Jaye up at Falls Creek last year at our environmental fundraiser and what immediately struck me was how stoked she was on just being alive. Or at least serving us delicious Japanese food and Asahis. Maybe she just really believes in Japanese cuisine.

We were eating dinner at Oishii-Go!/Silverski (who were hosting the fundraiser) and she was just delightful and helpful and friendly. She mentioned she was heading over to Austria to work, and I immediately knew we needed to somehow involve her in Heresy.

So here we are. She's in Austria, and doing an awesome job. She's got everyone at her resort into Heresy and into our 3degrees initiative. She's getting the word spread and feedback is awesome.

Stay tuned for news on an upcoming fundraiser that we're hosting in Austria that Jaye's organising. I'm having to do nothing! She's pretty can-do.

If you need to contact Jaye to check out our boards, or for anything really, shoot us an email to hs | at | heresysnowboarding.com and we'll pass the email on.

I thought I'd interview Jaye but seeing as I haven't emailed her any questions, I thought I'd answer them for her. So none of the below is probably true. Well some probably is.

Tim: Hi Jaye, how're things over in AT going?
Jaye: Well, Tim, they're awesome. I'm having an awesome time. I'm not drinking much, which is good, and I'm working hard and REALLY ENJOYING IT. If it was any more fun working, I would probably explode.
T: Sounds rad. How're things with Heresy, and how rad is that Tim character?
J: Well, firstly, Tim is super-rad. Heresy is really awesome, I particularly like how they're all about the environment and sustainability and trying to save the planet. It's rad.
T: It is pretty can-do, you're right. So what is your favourite food?
J: What a boring question Tim, as IF anyone cares about that (it's Lindt chocolate).
T: WOW! How amazing, my favourite food is also Lindt chocolate. What a COINCIDENCE.
J: Sure, Tim, it's a coincidence.
T: So how do you see things panning out with Heresy?
J: Well this launch party/fundraiser we're doing is looking rad, really. Everyone is on board and I'm getting rad feedback on the brand, which is rad.
The product is great, but stop sending me thermals I have enough. Even though they are rad.
T: OK, I better stop sending more.
J: I'm pretty excited about it, and also ripping it up at Falls this year for Heresy. Because Falls is Heresy's home. I think your ethics and ideals really appeal to a core type of person who cares. And you obviously care about it, don't you?
T: You're right, I do care. I want there to be a snow season for my kids. Good on you for asking some good questions though Jaye.
J: Anyway, I have to go soon, your questions are pretty boring.
T: Ok, thanks for answering our questions.

Wow, Jaye just totally shut me down. She's tough!

- tim | heresy head ninja

Monday, February 9, 2009

Photos of 2009 Heresy boards including Banana.

I know these photos suck, but our main SLR lense got dropped and broken shooting St Jerome's Laneway Festival so we had to use a point and shoot (painful!).

Anyway, you can see a couple of samples we had shipped to us. I am super bummed my trip to Whistler in March isn't happening so I can test the banana, but we have Jaye our rep in Austria getting a batch too, so we can have some Euro rippers testing these for us.

Interestingly you can see below the camber menu from Rome, that was up at Boardistan.com. Our banana (a.k.a. "Smile")is in between the free and jib. Our aim is to loosen the board a tiny bit (which suits park/jibby type riding) but we can still get drive out of the standard camber (SC) as opposed to a reverse-mtn type full reverse camber (RC) to ensure control across the mountain. The edges are also tweaked a tiny bit, so stay tuned.



Shark/Amaze - sparkles from the metal flake we use. You can be super serious Grrrrr or a bit playful.


Heresy/Messy marking. Understated, subtle, clear.

We lined up a RC/smile on top of a SC Shark. You can see the RC made evident here.

Close-up of We Love This Earth (WLTE) aka "Trees".

Close up of WTLE base. The closeup takes away from the crispness somewhat, but once we add an iron/warm wax, it will be saturated and very bright.

Full length WTLE/Trees 153.

Top half Trees.

Bottom half Trees. We'll be adding some Heresy brand marking to the topsheet.

Trees/WTLE base.

Trees/WLTE base.

Shark/Amaze full length. Amazing!

Shark/Amaze base.

Closeup of Shark topsheet sparkles. Sparkly!!