2009 Boards

Hey crew, well we are pretty stoked out on the 2009 boards. We're keeping the range tight and using the unnnbelievable talents of our Collab peeps - this is the kick off of our long dreamed-of Art Incubator (more on that later).

Both these designs have the brand ethic (and what we believe in) intrinsically woven into the design.

All boards are rocking 1 year manufacturing defect warranties, sintered 7500 bases, triax top sheets, rockwell 48 edges, our sweet timber sidewalls...why is timber so rad? POP! SNAP! CRRRRACKLE!....therefore more awesome. And we've got banana boards this year, but we're calling it Smile. Why? Because when you're floating that nana on some pow and spinning a two-seven onto that box, you're going to SMILE.

Developed in collaboration with Messy Design, the Amaze celebrates the amazing creature that is the shark. Scary? - yes. Amazing? - YES! We're killing this being at a rate of around 200 million PER YEAR...and why? For sustainable feeding of humans? Oh no. These animals are being pulled into boats, having their fins cut off and being thrown back into the sea; where they sink the bottom - unable to swim - and drown and/or are fed upon by other fish. Sounds fantastic.


You check out more about this at Sharkwater.com.
Watch the trailer below.


Heresy is pretty intent on helping reduce stupid, ridiculous carry on like this, so 5% of ALL sales of these boards are going to Sharkwater, so Rob and the crew can keep working toward protecting these beautiful beasts.

Seriously, I LOVE this board. Even though I am pretty not-stoked of sharks when I'm surfing, they don't need to be slaughtered. I have to throw down some serious props to Messy Design on this one, those guys have some unreal chops and design skills to pay the bills. Thanks Messy girls and boys, we love you long time. Sharks love you long time too.

Sharky (not Fergal), is coming in a 146, 153, 156, 159, and longer by order (drop ship 2 week turnaround). Bananas are by order only, and we can custom-make the board and tweak it so you can get some serious tweakage off sweet jumps.

The second board, which we've called We Love This Earth...what can we say? Kat has done a RAD job on this one. We all love this Earth, right? ... RIGHT? It's the only one we at Heresy know about, and we're pretty much in love with this planet, and don't really want to see it chopped up, so 5% - in addition to our 1% For the Planet commitment - is going to Greening Australia for carbon abatement and biodiversity programs.



WLTE is mainly for the chicas, but I personally will be rocking one. These come in 146, 149, 153 and we might have a few 156s floating around.

So there you have it crew. Buy one of these collector's editions, help save the sharks and save the world, and we're going to throw in a free tee for whichever one you get.


These boards will probably fly, and will be a collector's item, and will certainly be in our exhibition (more on that on another day), so keep your eye on here, and on the store, for their release around Jan 2009. We'll actually have a few in a fortnight, so if you're interested, drop us an email to see if you can snaffle one.

Drop us your comments and feedback, and if you subscribe to our mailing list, we're known for offering specials to our mailing list.

Want to win a free tee?

Here at Heresy we believe in constantly improving ourselves. So when we were about to push a new design out we knew we had to ask you guys first.

So, check out the design sheet below. We're running a competition on this, so pay attention. Please pick 2 options in order of awesomeness from Opts 1-5, and 2 ONLY!

These will be printed on white tees. Opt 4 may go on a black tee also, if chosen.

Tell us your favourites, and if you choose Op4, what colour print on white you want. Simply email us on info / at / heresysnowboarding.com with your choices.

Do this, and we'll put you in the draw for this tee when it's printed, or any other tee from our collection.

Good luck and we'll have more news soon.

This email went out to our mailing list, who get awesome offers all the time, so you maybe ought to consider subscribing here.

Our Environmental Links Page

This is our page for articles and resources we thought might be of interest. We'll add to this as we go. This will be linked from the menu on the right so it's always "sticky". We usually put these up on our Twitter page, too. AND our Facebook page.

LINKS/RESOURCES
http://climatedebatedaily.com/ - excellent neutral site for debunks/pros of each side
http://www.realclimate.org
http://www.metoffice.gov.uk/corporate/pressoffice/myths/2.html
http://earthobservatory.nasa.gov/Study/GlobalWarmingQandA/
AustConserv site - news, links, Eco-business listings etc
http://data.giss.nasa.gov/gistemp/ - NASA GISS temperature data

ARTICLES
02/Nov/2008 - Crikey.com.au -
Why 550ppm C02 will be very, very bad

31/Oct/2008 - Crikey.com.au -
Why Methane is really bad (62x worse warming than C02)

16/Oct/2008 - Crikey.com.au -
Similarities between Financial Crisis and Environmental Crisis

15/Oct/2008 - theage.com.au -
Article why we need to make deep emission cuts

14/Oct/2008 - Inhabitat.com -
Ikea's doing solar!

03/Aug/2008 - The Age Newspaper -
Arctic Sea Ice Melt

DEBUNKS
05/Nov/2008 - Ex NASA researcher debunk

04/Nov/2008 - AGW Debunk

03/Nov/2008 - Warming debunk

Australian Ski Fields under threat

Now, I don't know about you guys, but this report from theage.com.au is frightening.

No Australian ski season by 2100.

"So what, Heresy Dude. That's 92 years." Or, "So what, that's just Australia."

Let's take a step back here. Firstly, this doesn't just affect the Australian snow season. The global environment is a closed system with a lot of positive feedback that doesn't respect borders.

Down here in Australia, we're pretty marginal already given the nature of our precipitation events, the temperature of precipitation and our generally low alpine elevations. We're not the only ones though. Switzerland, Austria, Germany and others are next in the gun barrel. I don't know about you, but I want to see my kids skiing and boarding and experiencing the miracle of snow-sliding.

I'm seeing more and more daily reports of this nature.

Ok, some think this is rubbish. It's a conspiracy. Or, just a natural warming period.
More and more organisations - industry and NGO and GO (NASA for instance) alike - say we're having a devastating effect.

I have two issues with the conspiracy/skeptic theory.

1. What if that theory is wrong? What if human-induced warming is a reality, and we do nothing? I'd much rather do something and be wrong. What's the worst that can happen then? Investment in solar, geo-thermal, clean nuclear. New jobs. Less carbon-pollution. Less cars on road. More trees planted to offset carbon from flights whilst chasing the snow. Hmmm, doesn't seem so bad.

2. See the graph below [1] - you can see clear increases in temperature, with accelerated gradients as we industrialise (I mean, REALLY industrialise). Seems pretty clear-cut to us at Heresy. C02 levels have a lag in the environment, meaning


Now, with all this, it's really easy to feel helpless, however, grassroots programs and support for change is growing. You've got Protect Our Winters, 1% For the Planet concentrating on snow, and many, many others, driving grassroots awareness of this issue. Here at Heresy, we've joined 1% For the Planet and continue to put our money where our mouth is (we're at 4% of sales to 1% FTP program so far) on this issue.

So. Where do you stand? What will you do.

Money where our mouth is: that's how we roll.

[1] Giss, NASA - http://data.giss.nasa.gov/gistemp/graphs/